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Jc bamford excavators limited, universally known as jcb, is an english multinational corporation, with headquarters in rocester, staffordshire, manufacturing equipment for construction, agriculture, waste handling and demolition. Marketing mix marketing strategy relationship marketing let’s consider these individually prior to applying the decision making unit to an example of . Marketing strategy of jcb - december 7th, 2010 it is the world's third-largest construction equipment manufacturer it produces over 300 types of machines, including diggers (backhoes), excavators, tractors and diesel engines. Here is the marketing mix of jcb which is a private company of british origins that is associated with heavy equipment industryit is ranked at the third position in the world market in terms of manufacturing construction equipmentoperations in india account for 175% of the total revenues for uk based jcb company. A highly organised and driven marketing and communications professional with extensive experience of managing and communicating the full marketing mix on a global scale for both internal and .
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